Happy Diwali

happy diwali

Today is an auspicious day for all Hindus and Sikhs around the world.

Deepavali or Diwali, The Festival of Lights and Madanilla have a lot in common.

Diwali symbolises:
– Victory of light over darkness
– Good over evil, and
– Knowledge over ignorance

In a similar fashion, Madanilla’s mission is to reduce poverty in Madagascar by preserving and creating agriculture jobs in the vanilla production industry.

Before Madanilla, our Madagascar farmers were exploited by foreign importers in Western countries dictating their purchase price.

How is it fair for a country producing over 80% of the world’s vanilla to still be one of the poorest countries in the world?

After years of cultivation to produce a bean, then 5 months of labour-intensive manual work to produce the flagrant beans for export, we fight against exporters who pocket the profits and keep the actual workers below the poverty line.

At Madanilla, we pledge to invest 10% of our profits back to Madagascar infrastructure, safety and schools to better the living conditions of our vanilla workers, help them provide for their families, send their children to schools and give them more opportunities.

If you’d like to discover how our vanilla is produced in Madagascar, check out this page where each step is laid out: ==> https://go.madanilla.com/story

Once again, Madanilla wishes a happy Diwali to our community and we thank you for being part of our mission.

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